VK proclaims new vary
RTD model VK has expanded its portfolio with the launch of VK & Soda (ABV 3.4%), a low calorie and nil sugar vary.
Obtainable in two mild and bubbly flavours, VK & Soda Berries and VK & Soda Lime, the brand new serves each have a crisp and clear vodka base in addition to being sugar free and containing simply 56 energy.
VK & Soda Berries captures the style of VK Blue with a mixture of berry flavours whereas the VK & Soda Lime providing is much like the basic vodka, lime and soda.
Head of Model at International Manufacturers Ltd, creators of VK, Charlie Leaver, mentioned: “Customers can have the get together vibes and fruitiness that include a VK, with fewer energy than our iconic drink.
“We’re completely thrilled to launch this true innovation for the class, a product attractive the quickly rising phase of health-conscious customers, with the complete flavour and style that VK delivers.
“With Gen Z customers in search of zero sugar and decrease calorie choices, making certain your premises offers this alternative is significant to cross-selling current clients and attracting a brand new phase to the rising RTD market.”
VK & Soda is accessible to the on-trade by wholesalers stocking the VK vary, together with LWC Drinks and Dee Bee Wholesale.
Sandford Orchards releases new Rosé Cider
Award-winning cider maker, Sandford Orchards, has revealed its newest expression, Devon Rosé Cider (ABV 4%).
A medium candy blush cider created from English apples, together with Browns, Katja and Jane varieties, that are then fermented with the skins of Pinot Noir purple wine grapes, the brand new serve is a clear, fruity and contemporary rosé cider.
Sandford Orchards chief cidermaker Barny Butterfield mentioned: “As cider evangelists, we love nothing greater than creating a brand new cider assured to entice extra folks to turn into followers of this fabulous apple nectar.
“We’re assured that Devon Rosé Cider is a type of drinks. Lovingly produced right here in Devon, from regionally grown apples, we’ve fermented the cider with the skins of Pinot Noir grapes to offer it a fragile pink hue and a fruity kick.”
Sandford Orchards Devon Rosé Cider, a superb accompaniment for goats’ cheese or excessive tea, shall be availble from February in 500ml bottles at RRP £2.80 per serve direct from the model’s webshop.
Black Sheep Brewery kickstarts 2023 seasonal vary
Black Sheep Brewery has kickstarted its 2023 seasonal calendar with the relaunch of its English Pale Ale, Finisher (4% ABV), in help of England’s marketing campaign to reclaim the Six Nations trophy within the coming weeks and forward of the Rugby World Cup this September.
A sessionable pint, Finisher is brewed completely with English-grown Ernest hops, providing a balanced and lightweight flavour profile with contemporary notes of apricot and citrus.
Black Sheep Brewery CEO Charlene Lyons mentioned: “We’re delighted to be launching Finisher, the primary cask beer from our 2023 seasonal vary.
“Created by our unbelievable brewing group final yr, Finisher proved so common we thought it was solely proper to convey the tasty pale ale again as soon as extra, good for sitting within the pub, watching the rugby unfold along with your mates.
“It’s a difficult time for companies on the minute, nonetheless at Black Sheep Brewery we’re eager for a busy 2023 throughout the commerce sector and that the Six Nations beginning in February will encourage extra folks to go to their native pub for a pint to look at all of the motion.”
Obtainable for a restricted interval and completely on cask, Finisher shall be obtainable to pubs direct from Black Sheep from Monday 30 January.
Cawston Press proclaims new vary crafted for the on-trade
Cawston Press has unveiled a brand new vary of 1 litre pressed juices designed particularly for the on-trade and created from 100% pressed juices and purees.
With no added sugar, colouring or synthetic sweeteners, the vegan vary incorporates 5 SKUs, together with flavours Crisp Cranberry, Zesty Orange, Terrific Tomato, Candy Pineapple and Cloudy Apple, with Pink Grapefruit to hitch the vary in February.
Moreover, resulting from a mild pasteurisation course of, the juices, served in 1 litre SIG cartons created from 100% recyclable materials, maintain a 15-month shelf life, matching the standard anticipated from chilled not from focus juices, however providing the comfort of ambient storage while lowering wastage at each a retailer and client stage.
Packs additionally comprise basic mocktail and cocktail recipes from the Cawston Cosmo to a Bloody Mary.
Cawston Press head of tase Micah Carr-Hill mentioned: “Customers are repeatedly looking for high quality in relation to their alternative of drink, which is precisely what we purpose to supply with Cawston Press. Premium juices, as scrumptious on their very own as they’re as mixers.
“We use sincere elements, with actual flavour, one thing we imagine is at the moment scarce amongst current juice mixers inside the on-trade.”
The brand new vary is accessible now from key nationwide and regional wholesalers throughout the UK.
You probably have any new merchandise being launched to the on-trade, e-mail the main points with excessive decision pictures earlier than Thursday at noon for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz.
